• 26.06.2020
  • Akka


Natural cosmetics are popular nowadays: Beauty fromNature…

The use of medicinal herbs as additives in cosmeticproduction is not a coincidence. The source of bioactive substances is shown asmedicinal plants in the oldest known sources. No contemporary chemistry labcould combine such diverse and effective combinations in accordance with theskin's natural structure. Therefore, the use of plant-based cosmetics isbeneficial and necessary for human health. Changing cultural and economicconditions, as well as advancing science and technology have differentiated theperspectives and expectations of cosmetics users.

Centuries ago, people's health and skin problems werenot so intense. Scientific studies have revealed the importance of organicextracts that are applied to the body naturally in human life. How could beautifulskin and body keep the freshness with no fraying. Of course this was possiblein a natural way ... Therefore, endemic and medicinal plant cultivation hasgained importance especially in ancient times. The extracts of the obtainedplant extracts were protected by special storage techniques. Natural products weredeveloped to help to improve the appearance of unhealthy skin affected by such processesas aging, environmental factors and excessive exposure to sunlight.

Whatis the general situation in the organic cosmetics industry in our country andin the world?

In fact, conscious consumers have been preferringorganic cosmetics for many years, as well as those who have insufficientecological awareness, but have skin problems or sensitive skin, have also beenusing ecological cosmetics. In the last 50 years, the fact that chemicals areincluded in the content of cosmetic products and the level of knowledge in theecological field has increased, the number of conscious consumers has increasedabove the estimates. With the increase in the supply of organic products,ecological products have started to be sold even in ordinary shopping malls. Asa result of the orientation towards nature, which started with the effect ofgreen and environmentalist flow in the seventies especially in Germany, thenumber of natural product stores opened in the mid-eighties reached around3000. Nowadays, this number is at a level that cannot be expressed in numbers.There are countless natural product stores in every country, from Spain toItaly and Czech Republic.

In our country, the first natural product market wasopened in 1994 in Bakırköy, Istanbul, but the cosmetic product was predominant.Nowadays you can find a natural products store in every part of Turkey.According to my observations, organic product trade is one of the businessesthat have been least affected by economic fluctuations in recent months. Also,it can be mentioned that natural product stores continue to be opeed one afteranother. I guess that in these stores owners who earn the trust of the consumerby selling real natural products will grow their long-lasting business in thelong run.

Truthand myths about features in organic cosmetics mainly in our country

First of all, it is useful to emphasize the concept ofword "organic". "Confusion of the concept" in our countrycan dominate in all areas because of the convenience and the possibility ofobtaining benefits. This state that can be observed in the subject of naturalproducts. The careless use of non-organic products has turned the balance ofnature upside down, and as a result of the direct influence on people, interestin natural products has increased dramatically. Thus, the products withoutsynthetic and harmful substances have become incredibly popular. Sinceeighties, covering the whole of Europe, a wave of natural products fromapricots to tea, from cosmetics to detergents, from beds to pillows has reachedour country.

Howcan a consumer distinguish a natural product from a non-natural one?

How to distinguish a “really natural product” amongcosmetic products? The answer to this question is the availability of thequality certificate. As you know, in many countries there are independentconsumer magazines and some of them specialize in environmental issues. Forexample, ÖKO-TEST magazine in Germany. This magazine collects samples of avariety of products, such as student backpacks, wall paints, lipsticks,yogurts, coffee, shampoos, toys, etc. and analyzes them according toenvironmental criteria in independent laboratories, and then publishes theresults on its pages. Thus, you can find out how much the product is natural.

Nowadays it is easy to reach the consist of theproduct via the Internet and find out what do a particular product have toconsist of. For example, natural certified toothpaste or shampoo should notcontain sodium sulfate. In addition, paraben and other canned syntheticmaterials are unacceptable for use in certified natural products for extendingtheir shelf life. Even if these products are advertised as natural, but containsimilar substances, they cannot get a certificate of quality. Unfortunately,many imported goods in our country that do not have a natural productcertificate can be easily sold as “organic and natural”, although they are noteven used in the countries they were produced. Sometimes they try to presentboth home and imported products natural and organic, although they have acertificate for only few components of this product, trying not to noticeharmful components in the consist. But in order for a product to receive acertificate of naturalness, it is not even enough for all its raw materialsjust to be natural. It must be manufactured in accordance with methods thatprotect the environment and use natural resources economically, and itspackaging must be recycled.

Nowadays, the contents of all cosmetics produced orimported in accordance with the laws in force in EU and in our country shouldbe indicated on the packaging under the designation INCI. INCI is abbreviationof International Nomenclature of Cosmetic Ingredients. These components must beindicated either by chemical names in English or by names of plants in Latin.This has been observed in EU countries since 1997, and in our country since2004. It is forbidden to indicate this or that extract in the list ofcomponents. The consumer should be able to protect themselves by checking thecontents of products that do not have a certificate of naturalness. Unfortunately,sometimes some plant extracts can stand out under the name “importantingredients”, and many other harmful and even carcinogenic components aremasked under this name, this can be found even in some products that claim tobe natural. For this reason, a “certificate” is the most important indicatorfor those who want to purchase a natural product. The competent authorityshould monitor the implementation of established laws, tighten checks, and ahealth-conscious consumer should become accustomed to reading the contents ofthe product on the packaging.

Shouldthe consumer give preference to a natural product?

The fact that over the past decades environmentalpollution has reached incredible volumes, and that this negatively affects theexistence of all living organisms, especially humans, has already madeconsumers give preference to organic products. The buyer is informed aboutharmful substances that may be part of the product, so he prefers a naturalproduct. Even despite the fact that such a product is more expensive, theconsumer is still trying to purchase it, thereby minimizing all health risks.

For this reason, companies selling environmentalproducts are working to increase consumer awareness, thereby increasing theirmarket share and promoting themselves.



Spa & Wellness Consultant